Customer Journey Map, Inbound y Outbound Marketing, Branding, Guerra de Marcas y Personalidad de las marcas… Son algunos de los conceptos que nuestros alumnos de 1º de Bachillerato han aprendido en el Seminario PREUS de ESIC.
Toda la sesión ha estado ilustrada con casos prácticos y ejemplos de actualidad. Además, nuestros alumnos han participado en un reto de simulación de empresa.
Customer Journey Map, Inbound and Outbound Marketing, Battle of the Brands and Brand Personality… These are some of the concepts that our Lower Sixth Form students learned about at ESIC’s PREUS Seminar.
The entire session was filled with practical cases and current examples. In addition, our students participated in a business simulation challenge.
It was, without a doubt, a very positive experience that allowed them to delve a little deeper into the Marketing of the future.
